LAUNCHING TECHNOLOGY PRODUCTS - FREE SEMINAR

How to effectively position, launch, market and sell technology focused products and services

Despite recent economic fluctuations, the technology sector remains a vibrant, fast-growth and dynamic environment. It is characterised by fierce competition and relentlesss product development, with success being as much to do with how great the product is as how well it is marketed.

The key for growth and survival has been to continually identify and launch new products and services. The challenge has been to quickly turn the investment in product development into market acceptance and revenue. It is only with hindsight that we find out why some products succeed whilst others fail.

To give businesses an advantage, Launchstorm has drawn on 15 years of experience in product development and launching new technology products, services and business units in the UK, EMEA and North American markets, to develop and deliver a range of courses and workshops designed to help your businesses succeed.

Launching Technology Products: How to effectively position, launch, market and sell technology products is a two-hour event provides aims  to 1) give a concise overview on the key issues of taking technology products to market. 2) illustrate a proven methodology in how successful organisations are using to bring new products to market.

What's covered on the seminar

• Understanding technology market - Why some products succeed and others fail
• Understanding the technology buyer - Marketing & selling technology in 2008
• Getting your product market ready - Optimising your pricing, branding, positioning & sales channels
• Planning your launch - Time to market v time to acceptance
• The roll out: implementing your go-to-market plan - Maximise your impact in the market place
• Life after the launch - Extending the product life cycle

How to register
To attend this free event please:
Call 0845 094 2867
Email: seminar@launchstorm.com

Next event
Wednesday 16th April 2008
9.30 - 10.30
Springboard Innovation Centre
Cwmbran, Tofaen

We will be scheduling further events and dates. Please contact us for your preference.